10 low-budget social media strategies for your small business

1. Crowdsource opinions about your products and services

Connecting with customers and solving their queries is just part of the whole social media story. One of the ways to proactively engage with your followers is to ask for their opinions on products before they are launched in the marketplace. It makes them feel valued and part of a brand that strives to be inclusive.

2. Be the first to try new social media features

Facebook live video, Instagram shoppable posts, Snapchat’s on-demand geofilters — these are features that are cool to experiment with when they are launched. The sooner you jump the bandwagon, the more expertise you’ll have on how to make the most of them. Moreover, these powerhouse features could take your business to the next level.

3. Host an AMA (Ask Me Anything) on your social channels

The former U.S. President, Barack Obama, did an AMA on Reddit in 2012 when he was running for re-election. It opened a direct channel of communication and helped him connect with his voters on a personal level.

4. Have light conversations

People go on social media to have a good time. Talk to your followers like you’re telling them something over a cup of coffee. The more conversational and informative your tone, the more seamlessly you’ll blend in. Keep your promotional messages to a minimum.

5. Follow the 70:20:10 rule

What this rule suggests is that 70% of your content should be low-risk, light, and fun, 20% should be the content that you share from other resources and 10% should be your promotional content.

6. Become a good news-jacker

Catching onto the latest trends can be helpful for any brand. Leveraging current events to highlight your ideas or products will definitely give your business mileage on social media. This could be new movies, new trends, political issues, or anything related to breaking news.

7. Make posting on social media a daily affair

Social media isn’t a once-in-a-while affair; it’s a long-term commitment. You need to carve out time every day to share content and actively engage in conversations. However, how many posts to put up and at what time is something that depends on the platform.

8. Narrow down your audience and basis that, your platforms

If your messaging is targeting college students, then your attention must be directed towards LinkedIn. However, Snapchat and Instagram are where you are likely to find more 18 to 24-year-olds based the data shared by Pew Research Center.

9. Make the most of giveaways and promo codes

While free or discounted merchandise might look like a big investment, it’s actually not when compared to the sales you can generate over time. Everyone loves freebies, and hosting giveaways or giving out promo codes through a contest is a terrific way to attract the masses and get the maximum number of shares. Your social followers will love a good contest, thereby skyrocketing your overall traffic and engagement.

10. Freely share content published by someone that’s not you

To put it simply: help people grow, and they’ll help you grow. Social media is all about people and interactions. A lot of people avoid sharing tweets/posts of other brands thinking they might lose their followers. However, sharing content that helps solve people’s problems and puts someone is a good light will earn you extra brownie points.


The key to social media success is unstoppable engagement. By implementing the above strategies you are sure to keep your customers engaged, entertained and most importantly, drive conversions.



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