10 Recommendations To Help You Build A Solid E-mail Marketing Strategy

E-mail marketing is a fundamental component of eCommerce marketing.

Which is probably why investing in a solid e-mail marketing strategy is the best way to go.

“ The simple truth is that email is how modern business is done”. — Neil Patel, founder of Crazy Egg and Hello Bar.

E-mail marketing is undoubtedly one of the most effective ways to drive sales.

The biggest advantage — you already own your audience. They opted-in to hear from you.

In fact, 81% of online shoppers who receive e-mails based on previous shopping habits are at least somewhat likely to make a purchase.

Another factor to consider here is that apart from that inbuilt e-mail delivery cost, it doesn’t cost you anything extra at all.

Surprisingly, for every $1 spent, e-mail marketing generates $44 in ROI.

These stats just go to show that e-mail is a high priority channel for all established and new businesses alike .

Globally, 30% of marketers cite email marketing as having the highest ROI and why not, over 61% of consumers prefer to be contacted by brands through email.

Is there a downside? Well, of course, there is.

Considering all the above-cited advantages, you might just be a tad bit tempted to get a little sloppy and shoot those e-mails at every given opportunity.

Hold your guns for it turns out that to get the best out of e-mail marketing, you need to have a sure shot strategy in place.

A list of subscribers and e-mail content without an e-mail marketing strategy is ‘not worth a tinker’s dam’.

To help you get started, here are 10 recommendations for you to build your e-mail marketing strategy.

Read more here.

Originally published at https://get.store on August 6, 2019.