10 Ways To Develop An Effective Content Strategy For Your Startup
It’s not a hidden fact that the key to outshine among your competitors and grow your startup’s business lies in actively creating and promoting ‘high-quality content.’ Since every startup uses similar startup marketing techniques, the only thing that could make a real difference is a well-planned content strategy.
A well-throughout content strategy is a great way to drive the best results for both new and mature startups and a stepping stone to building promising inbound marketing strategies.
What Is Content Strategy?
The act of planning, developing, and managing content, be it written or other media, is content strategy.
Every startup invests in content marketing by creating various forms of content. But the question is, how effective is it coming out to be?
Content strategy implies that someone is guiding the content creation, and defining what kind of content needs to be created, and why.
In fact, if your startup website is struggling to rank on SERPs, having a solid content strategy in place can effectively address that issue.
A few questions you need to ask yourself while developing a content strategy are:
- Who are you creating content for — The better you identify and define your target audience, the more effective your content is going to be.
- What problem is your content solving — Just like your product or service solves a particular problem for your customers, your content should also address or solve your target audience’s problem.
- What makes your startup special — To stand out from your competitors’, you need your content to show the audience how your product is different from or better than the other substitutes available in the market.
- What content formats will you focus on — You need to determine what form/s of content is going to be most effective for you.
- Where will you publish/post your content — Depending on the forms of content you’re creating, you need to identify what channels will your content be published on.
- Who will create and publish content — In the end, you need to manage every aspect to ensure that your content is not cluttering and drifting away from the company message or goals.
10 Ways To Develop An Effective Content Strategy For Your Startup
#1 Understand Your Audience
It’s good to create content, but if your content is not relevant to your audience, it’s as good as no content. The first and foremost requirement to succeed in content marketing is to research your target audience and to understand them well.
Your content should speak directly to your audience, and it should be able to make a connection with them. You also need to identify their pains and frustrations.
You can float surveys and collect feedback from your audience about what problems are they facing, and what needs of theirs are not being satisfied. Once you have their feedback and answers, use them to create relevant and effective content.
You can also use a ‘Buyer Persona’ to create better and more suitable content. A buyer persona is a representation of your ideal customer based on actual data and market research about your existing customers.
Learning about the challenges, goals, demographic traits, and other aspects of your ideal customer, helps you set a content strategy that is aimed at attracting the most valuable customers to your business.
#2 Experiment With Visual Content
Between a long and detailed post about a particular topic versus an attractive post with charts or other visual forms; the latter is definitely going to grab the attention of people in a better way.
It’s not possible to convert a long-form blog or article into an infographic but to get people to read the blog, you can design an infographic with the blog’s title and a relevant image.
When people come across an infographic, the probability of the article being read increases big time. You can use video marketing by creating a tech YouTube channel in place of writing detailed articles.
Read more here.
Originally published at https://get.tech on January 10, 2020.
