4 Reasons Why Your Startup Should Be on a New Domain Extension
Today, startups are positioned as young, problem-solving, innovative powerhouses that have redefined human lives. From a branding standpoint, this begs an inevitable question — should you opt for a conventional domain name for your revolutionary startup idea? A domain is something that will become an extension of your brand for ever. It’s what people will know your business as. As a promising startup that offers a mind-bending product or a brilliant platform, you deserve more than just a conventional domain name! Depending on your industry niche and how you wish to position yourself, there are many new domain extensions to choose from. However, finding the perfect domain name is not an easy task.
At Radix, we have domain extensions that are perfect for innovative startups that are out to make a mark. For example, there’s .STORE for eCommerce businesses and .TECH for tech startups. .SPACE has become a great choice for startups in creatives fields, real estate or even outer-space. .PRESS is a great domain extension for press and news-related startups and portals. .FUN is a wonderful opportunity for startups that are in media and entertainment industries. .HOST works well for business that are Internet Service Providers or hosting companies. Others, such as .SITE, .WEBSITE, and .ONLINE are great choices for startups that are looking for a memorable, meaningful domain name.
All you need to do is figure out which domain extension works the best for your startup and choose a domain name that perfectly defines the business!
Let’s explore in detail the 4 reasons why you should choose a new domain extension by Radix:
1. Makes your domain name brandable
When you build a website, you are building a brand. A unique web address that is short, memorable and relevant will give your startup an edge over competitors and supplement your marketing activities. Also, chances of finding a name of your choice is much higher on new domain extensions. As the first visible element of your online identity, a new domain name will trigger intrigue, and ensure a stronger brand presence and brand association. For example, www.breakinto.TECH is a great name for a startup that helps people ‘break into tech’.
2. Gives your domain name a trendy touch
Gone are the days when you needed a conventional domain name to establish your online identity. With new domain extensions, the internet namespace has witnessed a massive shift. If you are looking to establish your brand on the internet then it is only logical that you opt for a new domain extension for your nifty startup. A new domain extension will help you keep up with the changing trends. If you are an online store, a .STORE domain name aligns perfectly with your niche. For example, when popular website Urban Dictionary launched their online store, they chose www.urbandictionary.STORE. Sleek, isn’t it?
3. Adds intuitiveness to your domain name
A domain name that defines the core competence of your business effortlessly in the first glance is the one for you. Characterized as being definitive, descriptive and associative to your business niche, new domain extensions are intuitive by nature. Choosing a new domain extension instead of a conventional one is a smart move since your web address has a direct impact on your marketing activities. For example, www.louder.ONLINE, a digital marketing consultancy chose a domain name that communicates that they make your presence ‘louder online’.
4. Provides you an opportunity to Growth Hack with the Startup League
Choosing one of Radix’s 9 new domain extensions gives you an unparalleled opportunity — access to the Startup League. As a unique startup support program, the Startup League provides exclusive support for event sponsorships, event marketing and PR to young startups at major technology conferences and events across the globe. It serves as a brilliant opportunity for hustling startups to up their game and get noticed by key investors, journalists and industry influencers at events such as SXSW, The Next Web Conference, RISE, TechDay NY, etc. Some of the startups that are on-board the Startup League are Lorem.TECH, Sensei.TECH and Nu-Rise.TECH.
Our list of businesses using new domain extensions is not limited only to startups. Several established brands have chosen trendy, relevant and brandable new domain extensions for building their online identity. Not only that, many technology companies have migrated to one of our domain extensions for the purpose of branding. For example, Consumer Electronics Show (www.CES.TECH), the world’s largest electronics trade event; and Consumer Technology Association (www.CTA.TECH), both migrated to a .TECH domain from a .ORG. With a .TECH domain name, these tech giants are able to establish their brand identity with just their website address.
So, if you are looking for the perfect domain name and exclusive marketing support, get on one of Radix’s new domain extensions! Visit www.radix.website to know more.
