5 Tips To Create A Successful Website
Currently, the world wide web is sprawled with more than 1 billion live websites. To put that in perspective, four new websites were deployed in the time you took to read this sentence. With the proliferation of websites and the fact that we’re in the middle of an information overload, it’s difficult to stand out among the clutter. Businesses are increasingly challenged to leave a unique mark on the rapidly evolving Internet landscape. This makes it easy to lose sight of the basics that make a website a good-website. A website should tell a story and communicate information seamlessly to the end-user, otherwise it runs the risk of turning visitors off completely.
We’ve listed five tips that you can use to create a successful website.
1) Make It User-Friendly
Your website is most likely going to be the first impression a visitor makes about you. Being your online identity, it should not be a confusing website that pushes potential customers away. Carefully plan the user journey as they need to be able to find what they are looking for with ease. Bear in mind, readily accessible information promotes further exploration. A smart layout coupled with a logical flow of information encourages visitors to revisit your website.
2) Keep It Simple
The words on your website that stare back at the user should intrigue and not rile up confusion. You must avoid over-communicating and focus on keeping things precise instead. It’s easy to flood the website with copious amounts of text, but in many cases, it’s too much unnecessary information that confuses the user. Provide key information that the customer is looking for and present it in a way that’s easy to digest. In short, present focused information in a logical manner.
3) Choose A Relevant Name
As part of the branding process, choosing a website name is one hell of a challenge! Unlike earlier, wherein you didn’t have too many options, today a number of new generic top level domains (gTLDs) like .TECH, .STORE and .SPACE are available for your website. Your business or brand has the option to choose from a growing pool of domain extensions that align perfectly with the relevancy of your industry type. A notable name creates a unique opportunity for your brand to effectively reach the target audience. With a new domain extension, you can make your website name sleek and innovative.
4) Include A Call-To-Action Button
Just having a smart layout, precise information and a user-friendly navigation isn’t going to cut it. How will you make a conversion? There must be a call-to-action (CTA) button that pushes customers to take the plunge and make a purchase. Service providers can ask visitors to contact a representative to learn more or have a virtual assistant available online for questions. Make your website interactive with smaller CTAs that encourage customers to follow the business on social media or sign up for email newsletters.
5) Make It Responsive
Smartphones, smartwatches and car HUDs have provided customers a variety of avenues to visit a website. Therefore, it’s critical that websites are responsive and device agnostic. Customers have a short attention span so information should be easily readable; regardless of what device they’re viewing the website on. It’s also important to ensure that the website loads quickly on any device. Our suggestion? Keep it light.
To conclude, your website is your brand identity on the world wide web. It’s your global address and therefore it is imperative to invest in dedicated resources that ensure the website is creatively, and functionally, sound. These tips will enable you to create a kickass website that raises eyebrows and increases visitor traffic.
Learn more about Radix’s new domain extensions here!