7 Inbound Marketing Strategies Every Startup Should Invest In
The success of any startup heavily depends on marketing. After all, what’s the point of developing a pathbreaking product or service if nobody knows about it? For startup marketing though, it’s critical to invest in inbound marketing strategies.
Every startup invests huge sums of money into designing marketing strategies that aim to drive a lot of growth. But do they always give the desired return on the money spent? Not necessarily.
While traditional marketing methods attempt to persuade unfamiliar audiences, inbound marketing strategies focus on the value they can provide to people who are actively looking for similar products or solutions.
Inbound marketing strategies are all about targetting people who are looking for your products or services or ones that are similar. Inbound marketing focuses on people finding you instead of you aggressively pursuing leads.
For instance, who do you think would be more likely to purchase a house? A. The person who received a text saying “Buy this house!” or B. The person who searched for and found the perfect house? Our money is on the latter.
That is inbound marketing, and it makes use of several marketing channels in the likes of content marketing, pull marketing, blogging, social media marketing, SEO and more. The idea is to create brand awareness and attract business.
We’ve made a list of 7 such inbound marketing strategies that every startup should invest in.
7 Inbound Marketing Strategies Every Startup Should Invest In
#1 SEO
If you’re a startup, people probably don’t know about you. And unless they find you, you aren’t going to get any business. People these days look up their buying needs on Google first.
With the help of SEO (Search Engine Optimization), you can optimize your site’s content to organically show up on search engine results.
A great way to start with SEO is to identify and use the most relevant keywords for your business and start using it on your website, content and social media. Also, ensure that there are no broken links anywhere on your website.
Gradually you can move to your website structure, code, link-building, etc. Also, make sure that you avoid some common SEO mistakes which might pull you back instead of pushing you forward.
#2 Content Marketing
Let’s say you pulled in visitors with the help of SEO. How are you going to make sure they stay on your site? To engage them and educate them more about your brand, you need to expose them to high-quality content.
Your content should be relevant and useful to them. Even if the content is not specifically about your product, you can educate your visitors about your industry or add value to their lives in context to what your product offers or what your startup represents.
Any relevant and informative content is enough for you to get in the good books of your audience. How-to’s, tips and tricks, expert interviews, etc. are great ways to churn out meaningful and SEO rich content.
If you can engage your audience with your content, you can probably get them to subscribe to your newsletter, and build an even more inclusive audience. The most effective form of content is blogging. Besides that, you can create guides, e-books, e-learning, case studies as well.
Here are two ways to amplify the impact of content marketing:
A) Write Compelling Headlines
You might have a huge audience and you might already be creating content for them. But to amplify the results from it you need a strong headline.
Just like you get attracted to a news piece with an attractive headline while reading the newspaper, readers get attracted to your content pieces with the best headlines.
Try including relevant keywords in your headlines as this will help to build SEO juice and to organically catch the attention of the reader.
B) Guest Blogging
Guest blogging is a symbiotic arrangement with publishers, where you can create quality content for their audience, and in return, that helps you to attract a new set of audience for your brand.
Since, guest blogging helps to build backlinks, relationships with key influencers, and authority in the space, it’s considered to be an effective content marketing hack that also serves as one of the best inbound marketing strategies.
#3 Landing Pages
Read more here.
Originally published at https://get.tech on January 6, 2020.
