7 Small Changes That Will Spruce Up Your Website

Much like your office space, your website too, is a prominent asset of your business. And since your workplace needs a touch of improvement every now and then, your website too needs timely new frills. It’s always a smart decision to make a few quick changes and additions to your website to stay with the times and improve the way your brand interacts with customers. To help you with this, we’ve listed a few suggestions that make for easy tweaks to upgrade your website’s design and deliver a better user experience to visitors.

1. Fresh Content

Update your website with new keywords or catchy phrases that you may have encountered, and which work well with your brand’s competence. Making constructive changes to your website’s content that include keyword rich phrases will improve your SEO rankings and delight your visitors with something new. Update your blog section frequently and pepper it with engaging content and information to attract more traffic to your website. This will surely enhance your website’s user experience.

2. New Images

Images are a very important design element that give your website a unique character. In case you’re still using old stock images, consider adding fresh images to your website. For instance, if you’re a tech company that builds super cool smartphone apps, but your website still uses images of an iPhone 5 to show how your app works — a visual change is in order. A set of new high-quality stock images will give your website a flamboyant touch and improve your site’s design rating.

3. Animate Elements

Like we mentioned earlier, visuals are an imminent part of your website’s character. Animated effects add splendor to your website. Use a slide style effect to show your products or expand certain elements on hover or a shake effect when an incorrect email id is filled on your form. Smartly use animation to keep your website clean and classy by giving it a touch of motion. Don’t go overboard with animation or you risk making your website looking like gaudy slides of a PowerPoint presentation.

4. Simple Forms

The best way to interact with your customers is to have them approach you. Add a subscription form or an inquiry form to your website for visitors to engage with your brand by reaching out to you. You can design the form to fit your website’s look. Keep the form simple with minimum fields so your visitors can breeze through it without being too inconvenienced.

5. Live Chat

Websites are much more than just a simple means of communication. They are a place for your visitors to interact with your brand and absorb all that is on offer. Give your customers a chance to get in touch with you in real time with a live chat option. You can use various chat bots or even have a customer relations team in place to manage incoming traffic. This is a brilliant way to engage with customer and offer a brilliant user experience.

6. White Space

Simply put, whitespace is the empty space on your website without any text or media content. Whitespace brings harmony and a sense of structure, giving the feel of a balanced website. If used smartly, whitespace can transform your website into one that is neat, organized and easy to navigate around. As a design element, it enables to attract your visitors’ attention to where you want it and makes it look uncluttered.

7. Homepage Makeover

When you can’t change the entire website, minor changes here and there on the homepage will go along way to enliven it. Add banners or edit existing ones with cool font selections and bold typography and typefaces. Play with the colors of your drop-down menus or switch the position of your logo and change the size, if need be. Your homepage is what your visitors will notice first and so, a fresh look will keep them hooked to take the next step to dive in deeper and explore other pages.

In case you are setting up a new website, we have a bonus point for you to make your website stand out from the clutter.

BONUS: 8. New Domain Names

Instead of compromising your brand name by settling for a long and awkward website name, choose a new domain extension for your brand. For example, tech startups can expressively use .TECH, an eCommerce business can go for .STORE, media and journalism businesses can use .PRESS, entertainment businesses can use .FUN, businesses moving from a physical storefront to the online world can opt for .ONLINE, and aspiring bloggers and creative souls can use a .SPACE domain extension. Not only do these domain names give your brand a unique online character and personality, they also instigate a sense of intrigue and innovation that will help your website create a stellar image.

These small changes will add flare to your website and a sense of harmonious design that will most definitely grab your visitors’ attention. With these improvements, your brand will be racing ahead to become a stronger online business and attract a larger online audience.