7 Unparalleled A/B Testing Tools You Should Use In 2019

Whether you’re fiddling around with a piece of code or trying out different home page designs for your website, the key to running a successful tech startup lies in putting your ideas through A/B testing tools in order to make a sound decision.

As the saying goes, “A/B Testing is about letting the customer do the talking, without actually talking”.

But how do you go about performing an A/B Test?

Well, let us help you understand the very basis of A/B Testing tools along with all the available options in the market today.

A/B Testing — Why and What

Every company is different and hence every company has a unique set of customers. There’s no one size fits all approach to winning over customers.

Actually, the definition of an optimal website and effective product changes from organization to organization.

To comprehend what would be the best website design or the most utilitarian product feature, you must first understand your customers and their preferences.

While A/B Testing does sound like a very heavy exercise and as a complicated tool in itself, the reality is that it is a simple experiment.

It involves random testing of two or more variants of a page by users. These tests are then analyzed and the statistics are used to determine which page was better received by the user in terms of conversion.

Now, the actual evaluation of these tools for use in your own business can be a very tricky affair.

To identify which tools exactly match your business requirements can be quite nerve-racking. But don’t you fret.

To guide you smoothly through this process of choosing the best A/B Testing tools, we have curated a list of seven of the best tools available in 2019.

Read more here.

Originally published at https://get.tech on September 6, 2019.