An Introduction To PPC Marketing For Your eCommerce Business
Start by asking yourself:
- What is PPC marketing?
- Why is PPC marketing important to my eCommerce business?
- How do I use PPC marketing for my eCommerce business?
What is PPC marketing?
PPC stands for Pay Per Click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked.
Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.
Search engine advertising is one of the most sought-after forms of PPC marketing and eCommerce marketing.
It allows marketers to bid for placements in the search engine’s ‘sponsored links’ section when a user searches for a keyword that is related to their business offering.
For example, if you search for the keyword “eCommerce platforms”, ads of Spotify and Zoho might show up in the top spots of the Google results page.
Why Is PPC Marketing Important To An eCommerce Business?
The constant expansion of the eCommerce industry is no surprise. Online product searches, especially on Google have been constantly increasing.
This is encouraging more and more businesses to buy into PPC. In the last quarter of 2018, the overall spends of Google Shopping ads rose by 43% .
However, when it comes to searching for products to buy, Amazon continues to be the first stop for many customer’s product searches with Google not too far behind.
According to statistics, an average person buys a product within 20 days of searching for it on Google and within 26 days of searching for it on Amazon.
If you’re an expert at PPC marketing, it’s appealing to spend all your time at the bigger picture and look for more creative ways, and interesting keywords to drive conversion-friendly and cheap clicks.
Listed below are five effective tips that eCommerce marketers can use to beat their competition without overspending.
How To Use PPC Marketing For Your eCommerce Business?
Read more here.
Originally published at https://get.store on October 1, 2019.
