Brace Yourselves For The Era of Voice Search and Voice SEO

1. Use natural speech patterns

Most users don’t type as they speak, especially when it comes to searching for something online. Think about it, when you’re searching for something through typing, you tend to use the shorthand method. For example, you’re more likely to type “buy handmade bags” if you’re looking for eCommerce websites selling handmade bags. However, when you speak, you tend to use the complete question — “from where I can buy handmade bags in Connecticut?” This change has made it imperative for voice search and SEO to pick up on the user’s natural speech patterns.

2. Start using long-tail keywords

Considering the growing bend towards using natural speech patterns, short-tail keywords are becoming less relevant and natural phrases used by people are gaining momentum. More emphasis is being put on using conversational, long-tail keywords to boost your SEO. These keywords involve specific phrases that are used by people closer to the point of purchase.

3. Get mobile friendly

The worldwide popularity of smartphones is old news at this point. According to Bright Edge Mobile Search Report, 62% of organic searches display different results on desktop vs mobile. With millions of queries being done on-the-go via smartphones; it has become a prime platform for marketers to focus on in the context of voice search SEO. Marketers are optimizing their content for mobile devices to appear higher on voice search ranking.

4. Get voice search-friendly domain names

Your domain name plays a significant role in this new search era. Let’s understand this with a simple exercise. Consider these two websites:

  1. www.buttons.store

Final Thoughts

Voice search and SEO are going to be tricky. Strong accents could be one of the biggest challenges that voice search would have to overcome. But with consistent advancements in technology, it doesn’t seem too far away in the future when voice will completely take over the Internet. As a business owner, the sooner you start optimizing your content for it, the sooner you’ll reap its benefits.

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