Everything You Need To Know About AI In Marketing

According to Alan Perlis, a leading computer scientist, “A year spent in Artificial intelligence is enough to make one believe in God”.

This is probably why the introduction of artificial intelligence in marketing (or AI in marketing) has been so well-received.

While there is growing uncertainty surrounding the true intentions of AI and if it will replace human jobs, the critical role of artificial intelligence in marketing is one that will help industries and businesses alike.

To better understand this bittersweet relationship, let’s first start from the basics.

What Is Artificial Intelligence?

Simply put, AI is the ability of a machine to think and learn.

AI as a concept talks about machines that are capable of interacting with their external surroundings without any human interference whatsoever.

What is Artificial Intelligence In Marketing?

Artificial Intelligence in Marketing (AI in Marketing) is a technique of leveraging customer data with the help of AI to predict the customer’s spending pattern thereby providing enhanced customer experience.

And all this has been made possible with the click of a few buttons. Big Data and advanced analytic solutions have made handling enormous amounts of data seem like an effortless stroll in the park.

Now before you even have to ask, here it goes!

Big Data refers to aggregation and segmentation of large sets of data with minimal human intervention.

Equipped with in-depth data insights, marketers are in the position to convert the visitors into customers and improve their performance and ROI.

Still confused, are you?

Let’s break this down and capture it all, one bite at a time.

Have you ever paid attention to Netflix suggesting TV shows and movies to you based on your previous watch history?

Reading and analyzing past customer behaviors to predict future behaviors is exactly what AI in marketing is all about.

Clustering and interpreting consumer data paired with profile information and demographics aids AI-based systems to adapt and predict your likes and dislikes and react with new recommendations.

All this and more, and that too all in real-time!

AI In Marketing — Pieces of The Same Puzzle

Well, to begin with, the role of AI is inbuilt in the very core of marketing.

From helping digital marketing experts to make head and tail of the data dump to analyzing the same data to speed up the content creation process to taking advantage of personalized advertising, AI has your back.

Let’s go ahead and touch upon all the benefits of AI in influencing marketing efforts based on customer data.

Learn more about AI in Marketing here.

Originally published at https://get.tech on July 23, 2019.