Give Your Brand a Global Reach with a .SITE or .WEBSITE Domain Extension

By Louisa McGrath

From the time we wake up in the morning until the moment we fall into bed at night, most of us are searching, scrolling, browsing or building websites. Since the first top level domains (TLDs) were introduced back in 1985, .COM domain has dominated the internet. Originally, this extension was intended to represent ‘commercial’ intent on the web, but instead it has come to be used for all sorts of websites, from eCommerce shops to personal blogs.

In 1985, two letter domain extensions for countries were also released, as were a handful of other global ones, including .ORG, .EDU and .GOV. After this first batch of domain extensions, the number of new ones grew slowly. But in recent years, this number has been increasing significantly. The web has changed the way we live, work, play and learn — with billions of links to choose, from it can be hard getting yours to stand out.

Today, domains and domain extensions are no longer just for your website.You can also use them to make the links you share online and promote your brand by sharing branded links to build a higher brand recall for yourself or your business. Now, with so many domain extensions to choose from, it can be hard to identify which domain extension is right for you and your audience.There are many industry specific domain names available, as well as quirkier, more eye-catching extensions like .FUN. But if you’re looking to pick a more universal domain extension that has global appeal, gone are the days when .COM was the only option.

The .SITE and .WEBSITE domain extensions are ideal for a wide variety of uses for companies and individuals alike. Using branded links with a .SITE or .WEBSITE domain extension allows you to share content on social media platforms, forums, email and even offline. For example, Dell could create a link like Dell.site/support to bring people to its online support web page.

With no associations to any country or region, no preconceptions and no restrictions, .SITE and .WEBSITE domain extensions are flexible and ideal for businesses and brands trying to build a global audience. These domains extensions are just as universal as a .COM, but because they are newer, they offer greater choice and availability when choosing a name. The chances that you’ll be get the exact domain you want for your business is very high in these extensions!

How can you use .SITE and .WEBSITE branded links?

Share content

Whether you’re sharing content online or offline, having a memorable and easy to pronounce website name and links is vital.

You can use branded links with a .SITE or .WEBSITE domain extension when sharing content on all your social media platforms. This will allow you to showcase your brand name every time you share a link. And even if that link is copied and taken out of the context of your Tweet or Facebook post, users will still see your name attached to it.

Along with promoting your brand, branded links also build trust with users and improve click through rates significantly. These short and distinctive URL slugs can drive traffic to your website through traditional promotional materials like leaflets or posters too.

Announce your online presence

Using either .SITE or .WEBSITE will convey a unique web presence for an online business or website that is different from a brick and mortar business. A .SITE domain extension gives your brand that unique element to emphasize your online presence on the Internet.

However, if you’re a new business or a late-comer to the online world, nothing says “I’m here” quite like a domain name with a .WEBSITE domain extension. It’s the most intuitive way to transcend from offline to online. Plus, like we said, you’ll have a good chance of finding the perfect domain name.

Promote yourself

.WEBSITE and .SITE are ideal for promoting yourself. Whether you are a self-employed professional, a student or an entrepreneur, .WEBSITE can work for your personal website too. Use YourName.Website as a domain to showcase your portfolio or show off your CV. It’s easy to remember it, whether you print it on a business card or mention it at a networking event.

Who’s .SITE best suited for?

Unless you’re one of the few people in this world who runs a campsite, not many of us would find an industry specific use for a .SITE domain. But as one of the largest new domain extensions adopted by over 600,000 users worldwide, .SITE is well suited for a multitude of businesses and purposes.

.SITE is for you if you have a business in architecture, hospitality, real-estate, research and the list goes on. A .SITE domain is also well suited to professionals like doctors, web developers, architects, freelancers and interior designers.

Who’s .WEBSITE best suited for?

If you’re a web developer, UX or UI designer or a graphic designer, it’s likely you spend a good chunk of time sharing links and trying to get people to click on them. It’s important to choose a domain that communicates your brand. If websites are your passion, then a .WEBSITE domain is ideal for you. For example, Radix’s online home can be found at radix.website, while website builder, Amazing Website, can be found at amazing.website.

As a website business, having a .WEBSITE domain extension is good for building your brand. Plus, search engines can check domain names for relevant keywords, so it pays to have a domain name that represents what your brand is all about.

Thanks to the partnership with Radix and Rebrandly, you can get a .SITE or a .WEBSITE domain starting from just $2. Check out the available domains here.

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Louisa McGrath is a Digital Marketer at Rebrandly and specializes in creative content marketing. With a background in journalism, she has a passion for creating educational and informative content that engages customers. Though she spends a lot of her time reading and writing online, she still loves to buy the Sunday papers.