Have a Social Media Store? Here’s Why You Need a Domain Name for it!
We all tend to check our phones the first thing in the morning! And why not? We don’t want to miss anything on our social media feeds. Whether we realise it or not, social media affects our lives in more ways than one. It influences choices, it triggers emotions and it makes us take actions too.
Since everyone is so connected to social networks, it’s only obvious that brands — big and small — are promoting themselves on social media too! As a result, a multitude of brands are selling through social media. In fact, some services specifically help brands set up their social media stores! This means that even you can sell through social media and reach your customers directly.
The benefits of selling on social media are many. It opens up an easy marketing channel for you. Think about it! Through social media, you can drive highly targeted advertising campaigns, influencer marketing, contests, organic promotions and customer engagements.
That’s what everyone seems to be doing, right? Well, yes! However, you have a chance to do more and really stand out! Imagine you have a social media store and your link looks like this:
or
This is the link that you have to communicate in every promotion. The customers can click and visit your store right away. But, will they buy from your store right away too? Probably not! If they like your product, they might want to come back later to make the purchase. Which means you have to make yourself memorable enough in the very first interaction.
Having a memorable web address will help you here. A good, short, easy to remember web address is important for your brand building and recall.
For example:
www.facebook.com/chicagoecostore can instead be made more memorable with www.chicagoeco.store
www.instagram.com/teavillastore can instead be made more memorable with www.teavilla.store
Isn’t that a sleeker, smarter way to brand your business? It sure is! What’s more, it helps you stand out among the crowd!
How to set it up? Buy a .STORE domain name from a registrar and set up a redirect to your social media store! It’s really that simple. Your customers only need to remember your short, creative domain name. They will be taken to your social media store as soon as they type it in their browser.
If, in future, you wish to move to an independent online store, you can carry on with the same domain name. This means your customers need not get confused about where to find you even if you have moved. They will still identify you with your same domain name. Thus, a domain name helps you build long term sustainability for your online store.
To sum up, the benefits of a domain name for your social media store are:
1) Establishes brand identity
2) Builds higher brand recall
3) Creates brand credibility
4) Makes it easy to market and communicate
5) Constructs long term brand sustainability
So, if you are selling on social media, register your domain name now. Check out your .STORE domain name at www.get.store.
