Holiday Packaging: How To Get It Right For Holiday Sales
It’s not a hidden fact that the Holiday shopping season arrives even before the Holidays actually do. To avoid late deliveries customers start placing orders in advance. But a critical aspect of the holiday shopping spree is the special holiday packaging.
Businesses need to be ready with creative holiday packaging strategies much before the season actually arrives. Many businesses consider packaging an unnecessary expense, but they don’t realize that the money spent in this area is actually money earned.
The holiday season is considered to be a goldmine for online retailers. So, it’s worth investing in brand building activities like holiday packaging.
This is because holiday sales are all about gifting to others and great packaging is of utmost importance. From Cyber Monday to Black Friday, the holiday sales season is packed with people shopping for their loved ones and themselves.
How To Customize Your Holiday Packaging
The holiday season is a special time of the year, and so customers expect the same from your packaging. During the season, it’s not just about promoting your products and making your potential customers buy them.
It’s about how you manage to surprise them and make them feel special about your products.
While you can always work out which products to sell this holiday season, browse through the following ways to customize your holiday packaging and give your holiday sales that extra boost.
#1 Handwritten Notes
Handwritten notes add value at any time of the year, but if properly done during the festive season, it’s like a cherry on the top. For instance, we all love a handwritten birthday card more than a readymade one from our friends.
Similarly, adding a personal touch during the festive season could take you a long way. Customers feel valued when they realize that you have put in an extra effort for them during such a busy season.
Big businesses can’t afford to include hand-written notes to all their customers during holiday sales, and this is the opportunity for smaller ones to trump the online giants.
#2 Custom Tissue Paper
Not only are custom tissue papers a creative way to package your products, but they are also versatile and multi-purpose. You can use them as wrapping papers for products, line the inside of boxes, or even as gifts with purchases for your customers’ own wrapping duties.
It’s light in weight and can be used to wrap different-shaped products, and because of its large surface area, it also allows you to print complex designs.
#3 Holiday Theme Packing Tape
Boxes are usually simple and boring. They come in a lot of different sizes for different products, and to make them look interesting you might have to invest a huge amount for customizing them for holiday sales.
It usually is not a feasible option for businesses. However, what you can do to tackle that without spending so much is to design a holiday-themed tape creatively. It’s a simple yet effective way to liven up your plain boxes or mailers.
#4 Custom Stickers
If you prefer a traditional holiday-themed design for your gift boxes or wrapping papers during holiday sales, customized stickers can come really handy as branding elements.
Stickers allow you to showcase your brand name or logo at the front and center while maintaining the festival vibe.
Apart from just decorating your packages with them, you can even give stickers away as freebies to customers. It acts as a recall factor for your brand amongst the customers and increases brand loyalty.
#5 Die-Cut Inserts
Die-cut inserts are a great way to make your products look visually appealing, especially if you have chosen a rather plain design for your packaging.
It’s an innovative way to add holiday imagery and make your products more relatable during the holiday season. Symbols such as stars, trees, and snowflakes are examples of good inserts as they can be easily recognizable in their silhouette versions too.
Tips For Your Holiday Packaging Design
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Originally published at https://get.store on November 4, 2019.
