How To Find Your Target Audience To Build Your Online Store
It doesn’t matter how hard you are trying to market your product, if you are not marketing it to the right person, you wouldn’t see any results. This is why it’s vital that you know how to find your target audience.
For instance, if you deal in Yoga mats, clothes, and other accessories, and your target audience isn’t really into fitness or healthy living, it wouldn’t help.
Besides marketing to the wrong audience, another mistake that eCommerce businesses make is that they market to everyone, which is like shooting in the dark.
If you market to a hundred people, and your potential customer base was only ten, you would have wasted 90% of your marketing efforts.
Different kinds of people are interested in different kinds of products.
In this article, we’ll understand how to find your target audience for your eCommerce store.
1. Understand The Importance of eCommerce Target Audience
To know how to find your target audience, you need to first understand their importance for your eCommerce business.
Once you understand how they are important for your business, you will slowly start to figure out how to find the right people to market to.
Here’s what you need to know:
- Who the people are and how to get to them — what blogs they read, what sites they visit, what they search on Google, etc.
- How they describe your brand or product — match the wording on your site with their mindset
- How they pick and compare products in your category so that you know how to structure and prioritize your content
- What they exactly want — your value proposition can state that and the whole website can become more relevant to them
- What they are not interested in — you can dismiss that and remove it from the site
- How your product adds value to their life — highlight all those benefits
- Keep it relevant — if what you offer matches their state of mind, you will earn a customer
2. Know Your Audience
The audience in the eCommerce industry is quite different from that of the physical world.
Since merchants don’t interact with customers personally here, it’s difficult to have a constant judgment about one’s behavior and personality.
For instance, if you have an online store for sportswear, you need to understand the behavior and lifestyle of people who follow sports regularly.
If you are thinking about how to find your target audience, a great way is by involving yourself in the industry.
By doing that you can get to know them better and meet their requirements specifically.
For instance, if you start following different kinds of sports, you would know what teams are popular and what kind of merchandise people would be interested in.
3. Picture Your Potential Customer
You can get your customers to create their profiles with few personal details on your eCommerce store and that will help you in knowing them better.
Once you start understanding what your potential customers are like, you can better plan your marketing decisions, and also target a group of similar profiles.
4. Create An Outline
Start by creating the bare basics of the persona. This could include the aforementioned details like age range, preferences, and demography.
These can be pulled from the preliminary data you have about your customers.
In addition to or in lieu of these points, you can also add other information you have about your customer base that would be useful for your business.
Of course, you shouldn’t breach their privacy concerns and stick to gathering only non-identifying information and utilizing data that you already have.
5. Ask Questions
Your current customer base will be happy to give you feedback, in most cases.
To incentivize them to do so, provide some benefits or discounts that they can use for future purchases.
Many who may not have been willing to provide feedback otherwise may also opt to have a conversation with you for the incentive alone.
Ask questions about:
- Age, preferences, hobbies, etc
- What they’re happy with
- What are their pain points
- Any additional services they would like to see
- What led them to make the decisions they made
- Why they picked your company over the competition
- Feedback about your business
- Ideas for improvement
Over time, as you gather more data, you will see patterns emerge. Sure, there will likely be a few outliers, but usually, you will find a few common threads between responses.
Read about 10+ more tips herehttps://get.store
