How To Start A Brewery Business In Less Than 10 Steps

1. Study Brewing/ Educate Yourself

If you want to start a brewery, you’ll need to learn about the craft of brewing. You don’t need to be an expert brewer, but knowledgeable enough to talk about, sell, and scale your business.

2. Look Into The Laws Of Starting A Brewery

You won’t be able to start a brewery without adhering to laws, licenses, rules, and regulations. Since there’s alcohol involved, you’ll need a liquor license.

3. Choose A Location For Your Brewery

In determining success, if the quality of your brew is paramount, your location should be second on your list.

4. Create A Brand Personality

Much like with every business, when you start a brewery, you need to think of its brand personality. How do you differentiate yourself from other breweries?

  • A funny brand personality, for example, could reflect in you hosting open mics in your brewery.
  • A brand personality that emphasizes socializing, can have social nights, blind introductions, and activities.
  • Someone with an appreciation of knowledge could have quiz/ trivia nights, etc.

5. Get On Social Media

Better yet, get on the internet!

  • Have a Google My Business Page. This will get you on the Google search result page and people will be able to locate and contact your brewery easily.
  • Make a Website. A website is your personal playground to add images, recipes, menus, About Mes, and everything in between.
  • Create Facebook, Instagram & Twitter Accounts. Make sure you’re also active on them. Good social media content online can result in great customers offline.
  • Create a Yelp account for yourself. Ask customers to review both the good and the bad. Work on the negatives, double down on the positives (if you can).
  • Record all the activities in your brewery, patrons having a good time, and show it off! A brewery can be a very social place and more than the interiors, your potential customers will want to know if heading over to yours will lead to a good time.
  • Give updates to your audience about new brews and activities. Use newsletters, social media updates, text messages (if subscribed to) and make them a part of the family.

6. Offer Lip-Smacking Food

There are two ways to go about this:

  • You can’t control the food quality
  • Your food may/ may not go with your brews as well
  • The stock may fluctuate based on the partner restaurant’s efficiency

7. Experiment With Your Brews and Crafts

Stagnation is any business’s greatest enemy. If you don’t grow, your competition will. And this holds especially true when you start a brewery.

  • Many breweries look into seasonal fruits to make their brews. Breweries, such as Doolally Taproom in India, make seasonal mango-flavored drinks.
  • A lot of good brews are inspired by festivities and the holidays. The most notable one is Oktoberfest. Identify the days you want to target and try to make special brews around them.

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Namify is a brand builder for passionate people in a hurry to get their ideas floating on the Internet.