How To Start An eCommerce Podcast — 10 Quick & Easy Tips

Most creators are exploring the idea of how to start an eCommerce podcast and for good reason.

Starting an eCommerce podcast comes with a lot of advantages and can prove to be a great tool for marketing your online store.

Podcasting is one of the best ways to build your brand, have meaningful conversations, form a better relationship with your already existing customers, and expand your overall audience base.

In this article, we’ll look at how to start an eCommerce podcast and the 10 things you should keep in mind.

1. Find Your Ideal Listener

If you have an existing eCommerce business, you would ideally already have a buyer persona. Otherwise, you can start by finding who your target audience is.

This is an important step in how to start an eCommerce podcast because you need to be able to engage your audience with your content.

And if your podcast is not focused on a specific target audience, then it may not resonate with anyone.

Make an effort to identify what kind of content your ideal listener usually consumes and shape your podcast content around it.

Since they would be your eCommerce brand’s target audience, creating content about your industry could be a good idea as well.

2. Find The Best Type Of Content/Presentation

Even though some people usually choose to interview experts on podcasts, there are many other possibilities that you can explore. Two great options are:

One presenter: it might seem awkward to listen to yourself in the beginning, but you will get used to it soon. Adding background music could make it smooth for both you and the listener.

Multiple presenters: this format is a more engaging experience for the audience, but would require some homework and planning on your end.

Having good background music could elevate the overall quality of your podcast.

Besides, using the right music at the right time could help your audience emotionally connect with what you are saying.

3. Define The Structure

Similar to any other form of content, you will need a proper structure for your podcast too. Defining the structure is a crucial element in the “how to start an eCommerce podcast” guide.

You can create a script and an outline that covers everything that you could potentially talk about. Here is a great way to go about it:

Introduction: Put on a cheerful song and get your audience hooked on it right in the beginning. Lower its volume after a couple of seconds to allow your voice to enter.

Body: This is the main part of the episode and you can segregate it into different sections and add a touch of the music for transitions.

Closing: Close with a strong call to action here and tell them what to do next. It could be to visit your website or sign up for your newsletter or more.

Read the full article at https://get.store