Oct 9, 2017
Increase Brand Visibility with .ONLINE Branded Links
by Katherine Espinoza
Every click, tap, and swipe that happens online has a link behind it. That’s why you shouldn’t overlook the additional brand exposure you can get from using a branded link to showcase your company name on the links you share. The .ONLINE domain extension has the third highest awareness across 24 countries globally (ICANN, June 2016) making it perfect for you to increase the brand exposure for your business, consultancy, blog or anything in between.
Using branded links with a .ONLINE domain extension allows you to share links on social media, in forums, through email and anywhere else you can think of that showcase your brand name and a relevant keyword. For example, Apple could create links that look like Apple.online/iPhone-Updates to share information about their newest iPhone updates.
.ONLINE is one of the most flexible domain extensions available. In fact, the highest price ever paid for a domain name on ANY new domain extension was for casino.online, which was sold for a whopping $201,250 in early 2017. But don’t worry, you don’t need to spend that much to get a .ONLINE domain for creating branded links. Thanks to the partnership with Rebrandly and Radix,` you can get a .ONLINE domain starting from just $2. Let’s take a deeper look at some examples of how you can use your .ONLINE domain to maximize your brand exposure with branded links.
How You Can Use .ONLINE
Social Media: You can use branded links with a .ONLINE domain extension across all of your social media platforms for sharing content. This will allow you to showcase your brand name in every link that you share. As an extra, you can even create a branded link like CompanyName.Online to easily link people to each one of your social media platforms, this way you can create CompanyName.Online/Linkedin, /FB, /Twitter. Branded links have also been found to increase your click through rate by up to 39%, which means that you can maximize the traffic you drive to your site by doing this.
Business Cards: When using business cards, you want to use an easy to type and easy to remember website address. By using a branded link with a .ONLINE domain extension, you can redirect where this link leads. Which means that even if your details change, there’s no need to print new business cards, simply change the link destination from your Rebrandly dashboard.
Promotional Material: If you use physical promotional materials in a store, such as packaging, posters or flyers, you can use a .ONLINE branded link to make it easier for customers to type and remember this link. Not only that, you can track the number of visits this link brought to your website easily.
Webinars: If you send links to webinars or video calls frequently, you may have come across the fact that these links are long and awkward. With a .ONLINE branded link, your links look good and clearly communicate that this is going to be an online meeting or a virtual class that people can sign up for.
Personal Websites: If you have a personal website, blog or portfolio, then there’s no better way to link to your ‘online presence’ but to use a branded link with a .ONLINE domain extension.
Sites That Could Use .ONLINE Branded Links
There are actually tons of websites that use ‘online’ in their domain name with a .COM domain.
These sites could now simplify their domain name by using the .ONLINE domain extension but may not want to give up their original domain. Now they can keep their domain and still use .ONLINE for sharing links to their site! For example, outsideonline.com can keep this domain but share links with outside.online instead by getting this domain for only $2.00.
Check out the domains you can get starting from $2.00 thanks to the partnership between Radix and Rebrandly. What are you waiting for?
About Katherine Espinoza
Katie is a product manager at Rebrandly. She’s passionate about user experience and delivering top quality marketing solutions to professionals across the globe.
