Influencer Marketing Strategy: Why Your Startup Needs One In 2020!

www.namify.tech

3 min readJan 20, 2020

As the world of startups enlarges, winning at startup marketing is going to become increasingly tedious and challenging. This is why it is necessary for startups to create a killer influencer marketing strategy and embrace this new marketing form.

Much like well-planned integrated marketing and social media marketing tactics, influencer marketing helps startups and tech brands to break through the clutter and promote themselves or their products with ease in a cost-effective, scalable way.

What is Influencer Marketing?

According to BigCommerce, influencer marketing is when companies partner with influencers in order to increase brand awareness or conversions among a specific target audience.

Influencer marketing involves collaborating with leading, niche internet content creators to promote your product or service and spread awareness among your target audience.

Who Is An Influencer?

A social media influencer is someone who has created a large and loyal following of people by creating engaging content on major social media platforms.

Usually, an influencer will share the same kind of target audience that is relevant to your startup’s product or services.

The key to a good influencer marketing strategy lies in choosing content creators or influencers who already appeal to your preferred target audience. Many startups even turn to micro-influencers to get their message communicated to a desired segment of the audience.

Key Influencer Marketing Statistics

With as many as marketers spending half their marketing budget on influencer marketing, it is evident that influencer marketing is gaining popularity among startups and seasoned brands.

While the food industry utilizes influencer marketing to the maximum with of its promotions through influencers, technology is at 42%.

Instagram remains the most essential platform as part of any influencer marketing strategy. The visual sharing platform boasts of over a billion users and rightfully ranks for being the most important and impactful social media channel.

While Facebook and YouTube are other popular channels, Snapchat is the least preferred channel for influencer marketing and remains at the bottom of any influencer marketing strategy. TikTok is another platform gaining popularity if you are looking to target a much younger demographic.

Influencer Marketing Strategy For Startups

When it comes to crafting an influencer marketing strategy, it involves not only choosing the right influencers to promote your startup but also managing all aspects of your startup’s relationship with the influencer.

Here’s how you can create an influencer marketing strategy for your startup.

1. Determine Campaign Goals

Whether it is creating brand awareness or generating leads, defining your campaign goals clearly will help in measuring the success of your campaign and help in laying out a successful influencer marketing strategy.

Creating SMART goals is an efficient way of determining your campaign goals. Reach, relevance and resonance are three factors to keep in mind while developing influencer marketing SMART goals.

Reach is the potential ability to deliver content to your target audiences through an influencer, helping you improve awareness about your brand or product. For instance, how many views will a post about your brand get after an influencer post’s it?

Relevance is to decipher if the audience you’re trying to reach out via the influencer connects with your brand or product. Being relevant will increase the scope of brand loyalty because the audience will see your product being validated by an influencer that they like.

Resonance is when your target audience is driven to take the desired action (such as buying your product or visiting your e-commerce store) because of the influencer’s content, thus ensuring relevant impact and brand recall.

2. Define the Target Audience