Marketing To Millennials: 5 Things You Should Know

The marketing strategies for businesses heavily depend on the demographics of their target audience. This especially holds true for eCommerce businesses that are marketing to millennials.

From social media promotions to influencer marketing to event marketing, eCommerce businesses need to explore multiple avenues to market their brand and their products to millennials.

According to Pew Research Center, the term millennial refers to people born between 1981 and 1996 who are often the children of Baby Boomers.

Millennials are marked by their coming of age during the Information Age and their comfort with and dependency on using digital technologies and social media. They are set to become the largest living population in the United States, touching 73 million in 2019.

Millennials are a generation that is projected to spend $1.4 trillion by 2020 -a statistic that has made millennials a marketing buzzword in recent times with brands scampering ways to go about marketing to millennials.

The first bunch of these elusive, opinionated, tech-savvy people is entering its prime spending years and companies are more than keen to revise their marketing strategies to suit the millennials’ needs and demands.

Here are a few of the important factors to consider for marketing to millennials.

5 Things You Should Know When Marketing To Millennials

1. Optimize For Handheld Devices

9 in 10 millennials own a smartphone and checks their phone an average of 45 times a day. They use handheld devices such as smartphones and tablets to compare prices, read reviews, search for discount coupons before making the final purchase.

Millennials are online twice as much as any other demographic and are glued to their mobile screens for consuming information. This makes it crucial for eCommerce businesses to tweak their eCommerce marketing strategy to be favorable to mobile usage.

Not only is it important to optimize for mobile, but you also need to ensure that the customer experience is seamless, interactive and top-notch. Additionally, ensure that your website loads within 3 seconds and be sure to define clear optimize for mobile call-to-action buttons.

2. Get On Social Media

In case you missed the memo, social media is an important and almost essential tool for reaching out via marketing to millennials. Facebook, YouTube, and Instagram are the top social networks used by millennials.

In fact, 5 out of 6 millennials connect with brands on social media. Marketing to millennials via social media channels should be an important aspect of your eCommerce marketing strategy as they are the most connected generation.

They resort to social media not only for staying connected with their friends, family, and acquaintances but also consume a lot of news and information through these channels.

They refer to reviews and references made by their connections before purchasing an item so you mustn’t be only present on social media but highlight product reviews and user stories on your channels.

Sharing success stories, interesting testimonials, positive customer experiences, etc. can help your eCommerce brand to connect with millennials.

3. Focus On Engagements

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Originally published at https://get.store on November 7, 2019.