Newsletter Retargeting: How to Capture Would-Be Customers Using Emails

When it comes to email marketing and newsletter retargeting, Erik Harbison, Co-Founder at The Marketing Help, is of the opinion that “cocktail party, then email marketing is the ‘meet up for coffee”. The original one to one channel”.

It’s safe to say that email marketing is second-to-none in the world of eCommerce marketing.

This makes newsletter retargeting the key component of an effective email marketing strategy.

What is Newsletter Retargeting?

Newsletter retargeting, also known as email remarketing is all about attracting customers or visitors back to your website.

Even statistics prove that the probability of selling to an existing customer is as high as 60 to 70 percent as compared to selling to a new customer (which is as low as 5 to 20 percent).

Repeat customers know you and trust you. They tend to spend 33 percent more than new customers.

Even in terms of costs, it costs five percent more every time you acquire a new customer as compared to retaining an existing customer.

Read more here.

Originally published at https://get.store on July 17, 2019.