Starting a Tech YouTube Channel? Here’s Everything You Need to Know

How to Become a YouTube Influencer

Earning the title of “YouTube influencer” boils down to a few key points.

1. Create Quality, Reliable Content

People will only watch your complete video if it keeps their attention, or if they are getting something from it. Most top-performing channels provide reviews or tutorials for their viewers.

2. Work on Getting Subscribers

The first milestone is reaching nano influencer status, which means you have one-to-five thousand subscribers. These accounts are usually more approachable, depending on the content provided, and are seeing a lot of success.

3. Follow Trends

In the tech field, specifically, your content can seem out of date quickly if you aren’t staying up to date with what people want. Find popular channels and subscribe to platforms and news outlets that can let you know anytime there is a change.

4. Market Carefully

People don’t generally go to YouTube to buy something, so make any product recommendations or sales pitches part of the content organically. If they feel like they’re in on a secret or some fantastic deal that you support, they will trust the product more confidently.

5. Stay in Your Lane

It can be tempting to grab and opportunity to produce quick content for a little money, but the most successful influencers stick to their niche and become an expert in that field. The more you stray, the less trustworthy you will appear to viewers.

8 Tips for Starting a YouTube Channel

The perfect time to start a YouTube channel is now! People love getting quick, clear answers to the things weighing on their minds. They want to know what to buy and why. They want to know the best way to use something, and they want to know NOW.

1. You Won’t Instantly Have a Ton of Views

Chances are, your first few videos will only be seen by the people with direct access to your channel. Don’t let this discourage you! Continue creating new content, so people who stop by will have a better idea of who you are and what your channel stands for.

2. Find a Cadence That Works for Other Channels in Your Niche and Try it Out

If there is a top influencer in your target niche, subscribe to their channel, and take note of how regularly they post new content. Consider commenting on their videos to see how quickly they respond.

3. Keep the Content Interesting, but Don’t Stray From Your Target Niche

As we previously mentioned, it’s crucial to stay in your lane when you’re producing content. But, if there is a trend or topic that pertains to your niche but may be slightly different, don’t be afraid to try it out to see how it performs.

4. Market Your Channel

It’s easier than ever to market using social media platforms to promote yourself, but it is vital to keep your marketing aligned with your channel. Create new social media accounts under your channel’s name, search top-performing keywords in your niche, and make sure the thumbnails for your videos catch a viewer’s eye.

5. Produce Clear, Edited Video Content

When you’re just getting started, it’s ok to use a smartphone and free editing software to create your videos. Key things to keep in mind are:

  • Lighting: Make sure you have bright lighting, so the viewer can see you.
  • Background: Pick a space that you can film with minimal background distractions. A plant, abstract art, or a tidy bookshelf make great backdrops that won’t be distracting. Avoid clutter or personal photos at all costs.
  • Music: If you choose to add music to your videos, make sure you pick royalty-free music. If you don’t, there is a chance YouTube will decline your upload or make you tag the artist, which takes away from the focus of your content.

6. Be consistent

Regularly uploading high-quality content on your tech YouTube channel is a proven way to increase user engagement.

7. Be Unique

Even though the tech industry is ever-evolving, the content starts to get dull with every tech YouTube channel talking about almost the same products within that short span of time.

8. Quality Over Quantity

Yes, you should be consistent with uploading videos on your tech YouTube channel, but not at the cost of quality.

YouTube Video Ideas for 2021

Looking for YouTube video ideas for your tech channel? You’ve come to the right place!

1. Tanisha Cherry, Lifestyle Content Creator on Instagram

As a content creator, I watch a lot of tech videos on YouTube to learn how to shoot and edit my video/photo content better

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Namify is a brand builder for passionate people in a hurry to get their ideas floating on the Internet.