The Art Of Creating A Smart Visual Language For Your Tech Brand

www.namify.tech

3 min readOct 24, 2019

Did you know that it takes only to start a business in the US? With tech startup s mushrooming by the day, it’s essential to differentiate yourself from the rest through a strong brand presence which can be established through setting up a visual language for your tech brand.

Your brand guidelines often define the usage of your logo, color palette, font choices, but simply defining these facets is no longer enough. Today, tech brands investing in a visual language can go beyond simple brand standards.

By defining a specific illustration style, icon style, and data visualization style for all branded content including campaigns as part of your marketing strategy, you can clearly and categorically plan a strong visual language for your tech brand.

What Is Visual Language?

A visual language is a set of brand guidelines specific to a marketing or branding campaign that does not replace your brand identity but enhances it as per your campaign goal and target audience.

A well-defined visual language ensures that all visual content for your tech brand has uniformity keeping in mind the goals of your campaign. Visual language helps to optimize your content in a way that connects with your target audience and helps them identify as well as distinguish your brand.

Why Do You Need A Visual Language?

There are three major reasons why your tech brand requires a visual language:

1. Consistency

Marketers in tech startups use different styles and types of visual content to accomplish their campaign goals, which often makes it difficult for the audience to distinguish one tech brand from another.

If your tech brand produces visual content with consistency across mediums and platforms through a common visual language, it becomes an easy identifier for your brand and helps audiences connect all the pieces of your content and understand your message easier and faster.

2. Easy Targeting

As a startup, you may have established a set of guidelines that you have been following to the T across all segments of customers — a visual language can help distinguish campaigns aimed at different categories of audiences based on demographics.

As an example, Spotify’s OOH campaign mined search and playlist data of its user base to develop thematic, branded ad experiences on billboards imprinting forward-looking, hopeful tones into ordinary experiences like walking to work or waiting for the bus.

3. Quality Control

Humans are more likely to remember content with videos and images, so it becomes very important to generate good quality visual content for your tech brand. Establishing a distinct visual language for your campaigns also ensures that your visual styles do not clash thus maintaining quality control.

How To Create A Strong Visual Language For Your Tech Brand?