Understanding Shopping Cart Abandonment And The 4 Ways to Overcome It

One of the biggest and most hard-hitting eCommerce challenges happens to be shopping cart abandonment. Most online retailers struggle to increase their revenue despite witnessing heavy website traffic.

If you are in the same boat, it’s time to ask yourself where you’re losing your site visitors. In all likelihood, this is down to shopping cart abandonment.

What is Shopping Cart Abandonment?

The world of online shopping is riddled with people who browse through websites, add products to their cart, and eventually bounce off the website or ‘abandon’ the website without making a purchase. This is shopping cart abandonment.

As a practice that has left online retailers and eCommerce businesses bewildered, cart abandonment stands as a major hurdle. Which is why you need to rethink your approach to an abandoned cart as an opportunity to offer a better and more seamless customer experience.

But, first, it is important to understand some of the primary reasons why people tend to abandon their cart.

Continue reading this article here.

Originally published at get.store on January 31, 2019.