What is Domain Typosquatting and how to protect your business from it?

Typo-what-ing?

How does typosquatting work?

Let’s understand this with an example.

How do you protect your business from typosquatting?

Register your trademark

While there are no laws against registering available domain names, there are laws against phishing and other malicious online activities. As a trademark holder, you can, under the Uniform Domain-Name Dispute Resolution-Policy (UDRP) launch a Uniform Rapid Suspension (URS) complaint with the World Intellectual Property Organisation if you suspect a domain name has been registered to intentionally trap the users. However, to be able to do that, you will first need to register your brand with the Trademark Clearinghouse (TMCH), ICANN’s database of protected trademarks.

Buy multiple variations of your domain name

Registering multiple spellings of your domain name could end up saving your customers and your brand reputation in the long run. Consider acronyms, plural, typos, hyphen, etc — every possible mistake that could lead to probable typosquatting.

Record the proper domain ownership

The registered domain information is the ownership information. So, make sure it is not registered in the IT team’s member name. It is better to have the domain name registered in the name of the company or the senior management. It’s better to have at least two names on the registration so that when there are changes both parties are notified. Also, ensure that you are regularly renewing your domain and that it doesn’t expire under your nose. If a valuable domain name expires, the domain registrar might keep it to themselves and you may be forced to buyback your own name.

Think like a consumer

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